Think back to the last time you were in any given waiting area ... for example: waiting to be seated in a restaurant. You're sitting there with anywhere from a 5-20 minute wait. You look over and see this very attractive display case. It contains 33 compartments for business cards and 3 compartments for brochures. The sign on the top says, "Outstanding Businesses - Save 5-50%"
One of these cards is from a windshield repair shop just down the street. You remember that you need to replace your cracked windshield before your annual inspection coming up in three weeks. If you could save up to 50% on your windshield, do you think you'd take a card and at least give them a call? Who wouldn't?
How many OTHER people do you think would take a card while they're waiting? People who could use a discount with a realtor, accountant, insurance agent, chiropractor, appraiser, repair shop, cell phone, massage, travel agent, loan officer, piano teacher, pest control, hair stylist, lawn service, dry cleaner, nanny, car detail ... the list goes on!
You can charge each advertiser an annual fee per location. For example: $120* (just $10/ month!) for business cards and $360* (just $30/ month!) for brochures. In this example, one filled Profit Center generates $5,040* annually! Now, imagine if you charged MORE than $10 for the cards and $30 for the brochures.
The person who puts their cards in the Profit Center loves it because he/she has just discovered an incredibly low-cost advertising method to pick up more quality customers. What better way to find customers than by having their business cards in high traffic locations where people have to wait?! Each person advertising will have numerous people seeing their cards each day. Do you think they would at least pick up 2 or 3 new customers each month? Do you think they will renew their annual $120* contract?!
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